Gender Neutral

We at LEWNEY Label believe we shouldn't be defined by gender and you should wear what makes you happy.

 

 As Oscar de la Renta once said: "Fashion is about dressing according to what's fashionable. Style is more about being yourself." and we at LEWNEY Label believe nothing is better than being yourself.

 

 Inspired by the gender neutral fashion revolution of the 60's/70's our clothes, accessories and beauty products are designed for the people who like them, to wear them.   

 

 

History

 At the 2015 Coachella festival, Jaden Smith, son of Will and Jada Pinkett Smith, created a stir by wearing a floral print tunic and rose-flower crown. Online publications gushed at Smith’s gender-blurring bravery, with Racked stating, “Coolest of cool teens Jaden Smith sails far beyond gender norms.”

 Similarly, in March of 2015, the London department store Selfridges created a three story gender-neutral bazaar in its Oxford Street emporium. Featuring mannequins wearing unisex garments from designers Haider Ackermann, Ann Demeulemeester, and Gareth Pugh, Selfridges called the shopping experiment “Agender”. And while their experiment certainly didn’t cause a fashion revolution, it worked as a marketing device.

 Interestingly, there was a time when such gender-blurring experiments wouldn’t have caused so much as a murmur, let alone be the foundation for a department store marketing ploy.

 

 With the explosion of the sexual revolution in the 1960’s, men and women began to shake loose of the social, political, and sexual mores that were cherished in the Post-WWII era. Additionally, second-wave feminism grew in popularity in the United States, challenging the traditional gender roles imposed on men and women after WWII. In an acknowledgement of the fact that gender and sex might not always align, the term “gender” began to be used for the social and cultural aspects of biological sex. 

 The sexual revolution and second-wave feminism met and coalesced, leading to a brief but shining period of unisex clothing. It began in Paris, where models sported clothing designed by people like Pierre Cardin, Andre Courreges, and Paco Rabanne. Models were clothed in simple, sleek unisex patterns made from fabrics not typically associated with either gender.  

 The New York Times first used the word “unisex” in 1968 to describe a pair of clunky “Monster” shoes. By the end of the year, the word had been used five more times. Department stores began creating unisex sections, advertised by models wearing matching bell-bottoms, and fashion catalogues began selling unisex sewing patterns. 

 

 

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