Against Fast Fashion

We at LEWNEY Label are against fast fashion and its environmental impact.

 Treating clothes as if they are disposable items is having a massive environmental impact. Single digit prices result in poor quality single wear clothes. We at LEWNEY Label only use the best quality materials and fabrics for our clothing to ensure the customer gets the most use out of it as possible. We also limit our new releases to twice a year, Spring/Summer and Autumn/Winter. This allows us to predict waste accurately and therefore reduce it. 

What is fast fashion?

 The term fast fashion is used to describe the production of high volume, quick turnaround, low cost clothing. Fast Fashion first appeared in the 90's as corporations, in an attempt to increase profits, invested in cheaper production methods to mimic fast paced fashion trends.

What’s the real cost of that £8 shirt?

 Fashion is often branded as the second most polluting industry in the world after the oil and gas sector. All stages of the clothing production process can incur serious environmental impacts throughout the product lifecycle – pre and post-consumer – so fashion’s collective ecological footprint is undoubtedly big.

 Since the 1990’s, growth of the multi-trillion-dollar garment industry has been fuelled by so- called ‘fast fashion’ which, as the name suggests, requires high speed and low cost to keep up with the global appetite for newness. The traditional (slow) fashion calendar sees bi- annual collections released for Spring/Summer and Autumn/Winter, with the predictable waste and seasonal discounting that ensues. In contrast, fast fashion ranges can involve up to 50 ‘drops’ of trend-led ranges per year, resulting in even greater waste and chemical by- products.

The beginnings of Slow Fashion

 Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.

The term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the Centre for Sustainable Fashion, following the phenomena of the slow food movement. As with the slow food movement, Fletcher saw a need for a slower pace in the fashion industry.

Slow Fashion opposes the fast fashion model that emerged around 20 years ago.  And it’s fair to say Slow Fashion is 100% necessary, with brands burning 12 tonnes of unsold garments per year it's time for change.